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一 | 这将是Netflix一段时间以来的首次增长,特别是在其美国和加拿大的用户群中。 Actor Shilpa Shetty Kundra has filed a petition before the Bombay High Court, seeking legal protection of her personality rights after discovering widespread and unauthorised use of her images, likeness and manipulated visuals across several online platforms. The actor, who has sustained a long, successful career in Bollywood and gained global recognition after winning Big Brother in 2007, is now pushing back against the commercial misuse of her identity. The lawsuit lists 27 identifiable businesses, including websites that are alleged to have unlawfully utilized her photos to promote goods or increase traffic, according to information obtained by HT City. The case now encompasses hundreds of unidentified perpetrators due to the plea's inclusion of many anonymous parties under the John Doe category. The star claims that the dissemination of altered photos and manipulated recordings could damage her reputation and dignity. View this post on Instagram A post shared by Shilpa Shetty Kundra (@theshilpashetty) Representing Shetty, Advocate Sana Raees Khan highlighted the seriousness of the issue, stating that the actor’s public image is the product of decades of work and cannot be commercially exploited without her permission. “No platform or individual can appropriate her name, likeness or persona for financial gain. Such misuse is a direct attack on her dignity and reputation. We have approached the High Court to ensure her identity is not treated as a commodity,” Khan said. Shetty’s legal action follows a growing trend of Indian celebrities turning to the courts to secure their personality and publicity rights. Recently, stars such as Amitabh Bachchan, Aishwarya Rai Bachchan, Abhishek Bachchan, Karan Johar, Rishab Shetty, Hrithik Roshan and Akkineni Nagarjuna have obtained similar protection orders. This case highlights the cocerns public figures have in the digital era. The risk of deepfakes, manipulated visuals and unauthorized brand endorsements risk the image of these celebrities. This not only blurs legalities but also ethical boundaries. Also Read: Shah Rukh Khan’s Birthday: Kajol, Akshay Kumar, Shilpa Shetty and More Wish King Khan。该公司报告称,该地区的用户激增了10.4万,使新的用户总数达到7340万。上一次Netflix在美国和加拿大出现用户增长是在2021年第四季度。该公司预计,2022年第四季度将有450万付费净增用户。最近几个月,Netflix经历了两个非常严峻的季度,全球用户共损失120万。该公司还发生了大量的裁员,包括最近对其动画部门进行的裁员。

二 | 然而,随着其新的广告支持计划于11月进入平台,该公司有可能向寻找更便宜的流媒体方式的新客户开放。“到目前为止,广告商的反应非常积极,我们相信更多的选择,特别是对更多价格敏感的消费者来说,将随着时间的推移转化为有意义的增量收入和运营利润。”Netflix补充说:“尽管如此,这仍然是非常早期的事情,由于我们保持了现有的无广告计划,我们将需要时间来建立我们的会员基础和相关的广告收入。”Netflix上周透露, 带有广告的新Basic计划每月收费6.99美元,包括每小时4至5分钟的电视节目和电影广告。该计划的推出将比竞争对手Disney+的广告支持计划早一个月,后者的月费为7.99美元。周二,投资者还了解到该公司打算如何在该平台上实现密码共享账户的货币化。Netflix表示,从2023年初开始,它将向想要为账户借款人创建子账户的账户成员收取费用。这一“额外成员”功能首先在智利、哥斯达黎加和秘鲁进行了测试。Netflix周一推出了个人资料转移功能,以帮助账户成员过渡到自己的独立账户,而不会丢失个性化的推荐、观看历史和其他自定义设置。另外,该公司还指出,其游戏推出一周年的时间即将到来。尽管最近有报告称其用户群中只有不到1%的人玩其游戏,但Netflix仍在继续投资手机游戏。上个月,Netflix宣布为希望玩其独家游戏的用户增加游戏手柄。

三 | 另外,这家流媒体公司正在芬兰建立一个内部游戏工作室。此外,Netflix还将在加州推出一个新的工作室,并扩展到云游戏。Netflix继续保持对内容的关注,对大预算电影进行投资,如令人期待的《利刃出鞘》续集《玻璃洋葱:利刃出鞘疑案》。该片将在感恩节周末在影院进行有限的首映,然后于12月23日流媒体发行。

四 | Netflix今年只获得了三个黄金时段艾美奖,然而,其关于杰夫瑞·达莫的争议性剧集《怪物:杰夫瑞·达莫的故事》的总观看时长达到了8.242亿小时。

五 | 该公司表示,该剧是本季度收视率最高的剧集之一,仅次于《怪奇物语第四季》。
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